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Click Here to Play with Color
When creating a visually appealing web site, it is important to consider the target audience and apply color principles that will reach the desired audience. Various color combinations attract various people.
According to the Institute For Color Research, color effects and directs the decision making process of the customer. Research reveals all human beings make a subconscious judgment about a person, environment, or item within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
Men tend to be drawn towards blue related colors, as women are drawn towards greenish colors. Light red is associated with cheerfulness, but bright or dark red can induce irritability. Light yellow-green is associated with freshness and youth, but the darker shade olive is associated with drabness and decay. Light sky blue is associated with tranquility, but the deeper value indigo is associated with depression.
With that in mind, color alone cannot make your design creative, it can add meaning and visual intrigue, but a strong foundation must be apparent to be appealing. As long as the layout is strong, and your pages are easily navigated, color will add to your site.
A general meaning of color in North America culture are as follows:
Red: urgency, passion, heat, love, blood, excitement, strength, sex, passion, speed, danger
Yellow: warmth, sunshine, cheer, happiness, cowardice, brightness
Blue: truth, dignity, power, coolness, melancholy, heaviness, trust, reliability, cool
Orange: playfulness, warmth, vibrant
Green: nature, health, cheerfulness, environment, money, nature, fresh, cool, growth
Purple: wealth, royalty, sophistication, intelligence, royal, spirituality, dignity
Pink: soft, sweet, nurture, security
Black: sophistication, elegant, seductive, mystery, death, rebellion, strength, evil
White: purity, cleanliness, lightness, emptiness, pure, virginal, clean, youthful, mild
Gold: prestige, expensive
Silver: prestige, cold, scientific
Our staff will ensure your web presence contains the proper color scheme you desire for marketing to your target audience.
Thank you for taking the time to consider TnT PICs.
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